WhoshouldIsee Tracks

Book a Demo

Please fill in the form, and we'll get back to you promptly with the information you need.

Choose Sectors:
Choose Products:
Thank you! Your submission has been received!
Something went wrong while submitting the form, please try again.

Lolly Start Up Guide - How to write a business plan

Lolly Start Up Guide - How to write a business plan

Your business plan is an essential first step in the process of setting up your exciting new venture. A good business plan analyses your business idea, the market and it’ll serve as a plan going forward for several years. It is your road map to success and it is necessary to help you to secure funding if you are looking for financial support; like a small business loan from your bank.You need to include:

  • Title page and a table of contents
  • An executive summary, which is a summary of what’s included in the plan (write this last)
  • Company description, an overview of your company and the services you will be providing to your market
  • Products and services, this is a detailed section regarding your products and or services and what makes them different to your competitors
  • Marketing plan, describe how you will attract customers
  • Operational plan, a description of how the business will be operated day to day
  • Management, include a section on who will run the business and the philosophy that you will be following
  • Financial plan, showing your working model for finances and what you are looking for from your investors

A good business plan needn’t be long and complex it just needs to explain the most important information; what you wan to achieve, how you will get there and the things you need to do along the way.Download the template here: Business Plan Template – Cafe coffee shop small restaurant pop-up teas shop food van and events

Frequently Asked Questions

No items found.

Related Posts

See all posts
Press Releases
October 8, 2026

Lolly partners with Gather + Gather and Vytal to launch integrated reusable packaging programme

Lolly has partnered with Gather + Gather and Vytal to launch Loop + Return, the UK's first fully integrated reusable packaging programme for contract catering. By embedding reuse directly into existing EPoS and app technology, the solution removes common barriers such as separate apps, deposits and manual scanning, making sustainable packaging choices simpler for customers and easier for operators to manage. The integration is now available to the wider contract catering sector, helping accelerate reuse adoption across the industry.

Read more
October 1, 2026

AI Is Already Running Your Operation. The Question Is Whether You're in Control.

AI is already influencing staffing, pricing, ordering and customer engagement across hospitality, often without operators realising it. In this article, Peter Moore explores the risks of "black box" AI, why transparency matters, and the practical questions every hospitality business should ask to ensure AI remains accountable, explainable and under human control.

Read more
Natasha's law food allergens
June 12, 2025

Natasha's Law, Hospitality Business & Kitchen Management

For food businesses across the UK, food labelling has always been an important part of maintaining trust and safety. But following a tragic incident in 2016, the conversation around allergens became much more urgent.

Read more