Focus On Cutting Queues and Going Cashless for Festival Season

Written by 
Denisa Richvalska
30/5/2019
 | 
 min read
Focus On Cutting Queues and Going Cashless for Festival Season

[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"]

Lolly and Preoday integration is ‘music to the ears’ of festival organisers and their hospitality providers.

Every year, thousands of fans look forward to their summer festivals, but one element they don’t relish is having to stand in line for their food and drink. With almost all festival-goers bringing a smartphone, the majority have become ‘au fait’ with mobile transactions and pre-ordering food and drink.


Earlier this year the PoS and payments specialist, Lolly, announced its integration with the mobile and online pre-order and collect technology, Preoday. Uniting these technologies meant the start of a digital ordering service, which was designed to help hospitality providers reduce queues and maximise customer throughput during busy service periods – music to the ears of festival organisers and their hospitality providers.


Through Preoday, customers can pre-order via the Lolly system, which is then communicated to the kitchen at the appropriate time – ready for collection or delivery during the allocated slot. Festival goers could be watching their favourite band and order their lunch at a specified collection time, they could opt to either pre-pay via the app, or make payment when they pick up.


Peter Moore CEO at Lolly said: “We wanted to create a solution that would be perfect for busy hospitality environments, such as festivals – with an array of food and drink stalls. Our partnership with Preoday creates an end-to-end solution which will help to reduce queues – enabling customers to pre-order what they want, when they want it in a timely and customised way. It can also support the vendor in taking high volumes of orders and increasing profits.


“At the end of the day, vendors will attract more customers if there aren’t lengthy queues obscuring them. Customers will benefit by being able to quickly pay, collect and return to their gig to re-join the fun. Everyone wins.”


Nick Hucker, CEO of Preoday, added: “We have also created an offline pay and pick-up model (or pay-on-collection), so if the over stretched festival WiFi is struggling there’s still an option to engage. Orders placed upfront will be sent a unique number or QR code, which can be presented on your screen and scanned in exchange for the drinks.


“From a security point of view, it’s also much safer to have punters walking around festivals and events ordering on their phones, rather than carrying bundles of cash to get them through the long days and nights.”


Moore added: “Surely it’s better for festival-goers to focus on the time clashes of all the bands they want to see, as opposed to battling with the long queues for food and drink!”

[/et_pb_text][/et_pb_column] [/et_pb_row] [/et_pb_section]

Related Posts

See all posts
August 23, 2024

Lolly's Three Latest Integrations

'Lolly HQ', our very own cloud-based information management system, is an intelligent platform capable of projecting real-time data reports, allowing our clients to receive greater clarity of their general day-to-day operations. This includes; tracking customer spending, inventory levels, employee KPIs, and so much more.

Read more
September 23, 2024

Short-Term Rentals For Every Event

‍Lolly’s innovative PoS and Payments devices are available to hire all year round, offering an alternative solution for businesses that require short-term product rentals.

Read more
October 3, 2024

The Future Of Sustainability In Further Education Hospitality

Further education hospitality leaders recognise the importance of embedding sustainability when it comes to the sector’s long-term success. Here we highlight some of the current trends and environmental initiatives.

Read more