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Lolly, the hospitality software specialist, has completed the full offsetting of its Scope 1 and 2 carbon emissions for 2024 with Circular Ecology. They have continued to evolve their net-zero roadmap, ensuring environmental considerations are embedded across the organisation.

Peter Moore, CEO and Founder of Lolly, explores how time is changing technology & customer experience in hospitality. He revealed what customers truly value, and how businesses can strip away friction to create experiences that feel intuitive, responsive, and effortless. He also unpacked the emerging trends already gaining momentum- technologies and behaviours that will soon shift from 'nice to have' to 'non-negotiable.'

Lolly’s flexible, collaborative approach, combined with strong functionality and value, won unanimous support from Royal Agricultural University.